1. Who We Are

BetSignal ("we," "us") operates the website and service at betsignal.live. We are the data controller for the personal data we process in connection with the Service.

2. Data We Collect

We may collect: (a) account data (email, password hash, profile details you provide); (b) usage data (how you use the site, pages visited, features used); (c) device and log data (IP address, browser type, timestamps); (d) payment-related data as needed to process subscriptions (handled by our payment provider). We use analytics (e.g. PostHog) to improve the product; this may include pseudonymous identifiers and session data.

3. How We Use Your Data

We use your data to provide and improve the Service, process payments, communicate with you (e.g. account and security notices, product updates), enforce our Terms, and comply with legal obligations. We do not sell your personal data to third parties.

4. Legal Basis (EEA/UK)

Where applicable, we rely on: contract (to provide the Service), consent (where we ask for it explicitly), and legitimate interests (analytics, security, improving the product) in line with GDPR and UK data protection law.

5. Sharing and Recipients

We may share data with: hosting and infrastructure providers, payment processors, analytics providers, and legal or regulatory authorities when required. We ensure appropriate contracts or safeguards where data is transferred outside the EEA/UK.

6. Retention

We retain account and transaction data for as long as your account is active and as needed for legal, tax, or dispute purposes. Log and analytics data are typically retained for a limited period in line with our operational needs.

7. Your Rights

Depending on your location, you may have the right to access, correct, delete, or restrict processing of your data, to data portability, and to object or withdraw consent. You can contact us to exercise these rights. You also have the right to lodge a complaint with a supervisory authority.

8. Security

We implement appropriate technical and organisational measures to protect your data. No system is completely secure; we encourage strong passwords and responsible use of your account.

9. Changes

We may update this Privacy Policy from time to time. We will indicate the last updated date and, for material changes, we will notify you via email or a prominent notice on the Service.

10. Contact

For privacy-related requests or questions: hello@betsignal.live